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Name: RMI Enterprises LLC

Type of Business: We develop and create new retail products

Address: Box 806 Whitehouse Station, N.J. 08889

Telephone number: (908) 255-4060

Web site: www.dipe-n-go.com

Number of employees: 1

Founded: March 2009

Top officer: President Rose Marie Iskowitz

How would describe your business?

"Right now we are promoting our first product called Dipe n' Go. The product is a very simple baby changing station for parents on the go in their sub- or minivans or hatchback vehicles. It attaches very simply to the inside of your hutch. You can open it with one hand. All your baby-changing supplies are right there. You lay the baby down, give a quick change then fold up and it's ready for the next time," explained Rose Marie Iskowitz. "Because it attaches to the car's surface with Velcro, Dipe n' Go could be picked up and taken anywhere."

What makes your business special?

"Our product. It is unique. There are a lot of baby-changing pads out there, but there is nothing specific to the car, which is where as an on-the-go mom, I was often changing my little one. I developed this product because I wasn't too keen on those tables in the public restrooms. I'm not sure if anyone cleans them regularly. A lot of times there is nothing available. It's so quick and easy to lay the baby down on the back of the SUV. It's convenient because you can hold the baby and open the Dipe n' Go changer with one hand and everything is there. You aren't digging for supplies. The supplies are right there when you want them and where you need them, not rolling around in the car."

What goals do you have for the business?

"Originally our goal was to make this product ready for retail. Now that it is ready, our goal is to get our product out there to the retail stores."

How has your business changed?

"We received our LLC license a year ago, but I have been working on this product for three years. It spun off an idea I had and since then I've been researching and investigating to develop a prototype to get to the point where we are now actually ready to present it to retail businesses. We started from square one. I went to a fabric shop and started there even though I don't sew. This is something I've never done before. Before this, my experience was in marketing and sales."

What was your most important deal?

"Our most important deal is starting the launch of our product for changing babies this month on the Babies"R"Us Web site. I do have a Web site but I'll be selling my product to retailers like Babies"R"Us."

What changes do you expect in your business the next 10 years?

"I hope to get our product into a large variety of stores. I also hope to start working on other projects as well for families."

What is the most important thing you've learned in your business?

"You really have to surround yourself with good people. You have to work with the right vendors. There are a lot of things that have to be done, from creating marketing and Web sites and you have to find the best so you don't have to redo things and spend even more money."

What advice would you give to someone considering your line of work?

"Do your homework and really speak to experts and try to avoid the pitfalls. I can recommend not going alone in the process of establishing your product. Right now, I am working with Jim DeBetta, a retail product consultant. He works with clients who have great products to get them ready to find the right vendors to work with. He can be found at JimDeBetta.com."

Is there anything else you would rather be doing?

"No. I'm very happy. This gives me a lot of flexibility with my family, I work from home. I have a lot of opportunities to do things within the community because I'm my own boss. It gives me the opportunity to direct some of the profits to charity."