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Name: Marketingwize

Type of business: Internet marketing helping companies to drive traffic to their Web site.

Address: P.O. Box 24, Skillman, N.J. 08558

Telephone: (908) 346-2984

Number of employees: 1

Founded: 2002

Top officers: Stacey Anderson, president

How would you describe your business?

"I help my clients in using tools for search engine optimization. My services include search engine advertising, bidding on Google, email marketing, traffic analysis. I'm a Web site project manager helping clients with their Web site designs, logos, and programming, overseeing all of that. It's for anyone who has a Web site. I will help them marketing their Web site and finding the best advertising deals."

What makes your business special?

"I have a lot of experience. I've been doing this for 15 years and I get results. A majority of my clients see increases in Web site traffic and positioning -- anywhere from 5 percent to 40 percent over the course of a year. My clients include individuals, lawyers, doctors, a home inspector. I worked with different industries including the Chamber of Commerce for the Island of Sanibel, Fla. I worked on their two Web sites for the tourist market and local business accounts."

What goals do you have for the business?

"I'm not looking to grow into a company and have employees. I'm doing this to have balance in my life. I went out on my own so I could be there for my kids and be home when my children come from school and continue in my field. I feel I've developed a good balance between my work and my family. I feel I've achieved a goal I didn't know was really possible."

How has your business changed?

"In the beginning, I spent a lot of time making proposals. Now all my clients come through referrals. I spend less time making proposals and use that effort working for the client."

What was your most important deal?

"Developing a relationship with a development company called Stonehouse Media located in Lambertville. They have wonderful designers who do Web site development, video production, and programming. They do the production and I do the marketing and it works out really well. My services complement their services and I work closely with them and their clients."

What changes do you expect in your business in the next 10 years?

"I think everything will go to social media. More people will be in contact with people all the time. Technology is getting stronger. Video streaming is improving that will come into play and search engines will optimize video images and sound."

What is the most important thing you've learned in your business?

"For me, it's to stay small stay and by myself. When you hire marketing advice you are getting me. I'm not disappearing; I'm talking to you, answering your questions, and working for you. You are getting someone with 15 years of marketing experience. I think that is what I learned. There are resources I pull in, like designers, programmers, video people, who will meet the needs of my clients to be responsive and make every relationship a partnership. You want to become invested in what your clients needs are."

What advice would you give to someone considering your line of work?

"This isn't a technology field, it's marketing. This is a big distinction. There are technology people who say they are doing marketing -- but they are doing the technical aspect -- not marketing. Go to college for marketing classes. Internet marketing should be part of any marketing job today. "I began as a traditional marketer when I got out of graduate school with an MBA and began working for Dow Jones with a position in electronic products, developing DVDs and other online products before the Internet. I ended up working in a traditional advertising agency and working in a department that didn't exist before -- building and designing Web sites. I was helping their clients on the Internet with hands-on learning, reading, and using the Internet, and became a director of the interactive department. The combination of the MBA, working in corporate America, and the ad agency that gave me the tools to go out on my own. My corporate experience has me looking at things from the client's perspective."

Is there anything else you would rather be doing?

"I'd like to work with animals. When I was a kid I wanted to be a veterinarian but couldn't stand the sight of blood. Today, I volunteer at SAVE -- an animal shelter in Princeton, and work physically with the horses. I'm fascinated by people who work with animals on a daily basis."